Monday, 7 February 2011


Diesel have been known as being pretty controversial under Renzo Rosso. Especially after their famous 'For Successful Living' advertising campaign but they've also managed to maintain their core identity of their brand despite ventures into sub brands of luxury brand ware like StyleLab.
But I think the brand have taken a more bombastic (haha) approach with "Be Stupid" than some of the previous campaigns.

The only downfall I can see is that we're force fed stupidity through media outlets on a daily basis. Is there a chance the campaign will fall into the abyss of stupid tag-lines or will we understand and conform to the intended message?

Nicely eye catching from Anomaly. Who will all be fucking minted as they just picked up the Sony account from Fallon. 

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